Everyone keeps asking us “Why Black?”

When there are so many other colours to pick from? Why not blue? Red? Green? Brown? Purple?

Just to answer your questions we have 4 core reasons for going all BLACK!


Black is a Universally loved colour

Black is a versatile colour. It is modern or traditional, exciting or relaxing. Black is lazy, easy but mysterious and that’s the reason why Black is loved by all, irrespective of age, colour and gender. The most slimming of all colours. It is the most flattering. You can wear black at any time. You can wear it at any age.


Black is timeless and elegant

Fashion is very much about change with new trends and colours coming up every season the only colour that stays strong is BLACK. Black has a strong appeal of its own, a strong presence that breaks through every year.


Black is simple and minimalist

Waking up in the morning, standing in front of your wardrobe and just thinking what to wear is STRESSFUL and TIME CONSUMING! Black makes it simple for you. Your whole wardrobe matches- you can mix and match anything- it is all so simple!


And so many benefits!

  • A Black outfit is extremely flattering, making you look taller/slimmer.
  • Black matches easily with other colours saving you time.
  • It’s suited for almost all occasions- Work, Day out, clubs, dinner, events, weddings!
  • Shopping is quick because it looks good on you.
  • Everything looks better in BLACK!

All these qualities have given black a distinctive position in fashion enjoyed by no other colour. The Little Red Dress is not famous; Purple Tie is not a recognized dress code. Only Black will be the new Black and we don’t think we can agree more.


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